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PepsiCo Cut Chip Prices to Win Back Shoppers. Now It's Raising Some. What to Watch in Its Oct. 8 Earnings
In February, PepsiCo cut prices on Lay's and Doritos by up to nearly 15%. By late September, it was planning increases on some chips, sodas and dips. Its Oct. 8 earnings offer a live lesson in pricing power versus volume, and in why investors watch both.